Thursday, March 20, 2008

Reading List: "Stirring It Up"

Just finished reading Gary Hirshberg’s new book “Stirring It Up: How to Make Money and Save the World”… Hirshberg is the founder and CE-Yo of the Stonyfield Farms Yogurt empire and long time fighter of the good fight in terms of organic farming, recycling and all-around ecological goodness.
Hirshberg is positive about our ability as a society (and specifically business owners) to turn things around and I think that’s an important trait for this type of book. Too much of the ecological reading of late is all doom and gloom without positive solutions to back it up. He presents other companies that are also making headway into making a difference (many of the usual suspects are recapped here) Clif Bars, Patagonia, Newman’s Own, and Timberland but a few others that one might not expect like WalMart, who have come a long way in their struggle to no longer be deemed the root of all evil. Overall, a pretty good quick read with positive themes and important details on why we should all take a little more interest in how companies do business in the age of climate change.

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